Blackheath's newest retail establishment is not a shop - it's a space, a pop-up space which will be available to host anything from art exhibitions to book launches, wine tastings, corporate events or even parties.
Recent Sydney escapee and now Medlow Bath resident Paul Stride has transformed a former second-hand goods shop on the Great Western Highway into what he calls "Virgin Walls".
Artist Gabrielle Judd was the first to take up the space, hanging her large canvases around the 70 square metre room.
"I think it's a brilliant opportunity because how often do you have the chance as an artist to use a space like this," she said.
The Blackheath painter also thought it was good for the town to have the shop filled "because empty shops make a place look quite desolate".
And she said the location was excellent, just across the road from the railway station, close to the cafes and a place where dozens of visitors to town literally had to walk past.
Mr Stride, who worked for two decades in IT sales and marketing, said he wanted Virgin Walls to be "like a Pandora's box. You never know what will be in there next."
Virgin Walls has a website where interested hirers can check a calendar to see when it is available. Mr Stride's role is to advertise the venture - whatever it is - on his Facebook page, through Twitter and other social media.
"I just want to make something a bit exciting," he said. "It's a blank canvas for people to utilise."