For more than seven years, Tom Whitton has informed, entertained, amused and sometimes bemused the good citizens of Leura.
As the town's official flag man, it has been his (unpaid) job to decide which flags should fly in the Mall. He's about to hand over the reins but admitted to the Gazette he's had fun.
At times his choices have been conventional - on national days, for example, he'll raise the relevant country's banner. But on other occasions, the selections have been more idiosyncratic.
Or, as he confessed, "I like to play around with them".
He was happy to fly the Japanese flag to honour a business delegation in town and he rolled up the South African flag at the request of a resident whose son was visiting from that country.
He also once flew the flag of the Isle of Man because it was the home of the man running the nearby gym.
"I thought, why not? I'm always looking for an excuse," Mr Whitton said.
Just last week, three of the flags flying were those of Ethiopia, Fiji and Finland. And why?
"It's alphabetical, of course," Mr Whitton said. "I'm working my way through the alphabet."
Mr Whitton, who owns Megalong Books with his wife, Wendy, has a flag for each letter of the alphabet, apart from X. There is no country name that begins with an X but the Scottish flag - a white St Andrew's cross on a blue background fills that role nicely.
He has enhanced the town's flag collection with his own purchases as well as collecting donations from others. And he always marks the top on new flags to avoid any upside-down mishaps.
There are eight flag poles in the Mall, six at the top roundabout and two midway down. Mr Whitton has a special key to unlock a panel to access the ropes and a selection of 60 flags to choose from.
For the recent Asian Cup, he featured flags of the competing countries, as he has done during rugby and cricket world cups.
He also flew the French flag at half mast the day after the shooting at the Parisian offices of satirical magazine Charlie Hebdo.
Mr Whitton's choices are rarely controversial although there have been complaints, including one Christmas when he flew red-coloured flags to give a festive feel. The Turkish flag raised the ire of a Greek resident with a strong view on the historical enmity between the two nations.
But his flying of the Aboriginal flag had the opposite effect, earning him a kiss from an elder to show her approval.
And his view of the current Australian flag with its Union Jack? He would be in favour of changing it, he said, but only if the replacement was "well designed".
Head of the Leura Village Association, Barry Jarrott, conceded Mr Whitton has been occasionally "subversive" with his flag choices.
"And I think that's just fantastic. There's all sorts of in-jokes he plays [with the flags]. He is a bit of a larrikin," Mr Jarrott said. "He's also been somebody with his finger on the pulse. It's made it very interesting over the past seven years."
Said Mr Whitton: "I'm not obsessively interested in them. I just thought it was a nice thing to have in the Mall."
Mr Jarrott said there had been some interest in taking over the voluntary flag-raising role but he could not confirm a name as yet.