It's one of the most popular foods in the world and it's begging to be tasted all weekend long.
The inaugural Blue Mountains Chocolate Festival kicks off this Friday, the weekend choc-a-bloc full of chocolate-related activities to keep the whole family entertained.
Focused on Leura to Mt Victoria, the festival includes everything from tastings, to cocktails, special menus, workshops, tours and screenings of the classic 2000 movie Chocolat starring Johnny Depp and Juliette Binoche.
Just some of the delicacies chocoholics can sample in Katoomba include chocolate with a Mexican twist at Thunderbird Cafe and a French flavour at Little Paris Cafe, and discover the historic 1920s chocolate factory upstairs at the Paragon Cafe.
It's the brainchild of festival manager Robyn Jackson. In September last year she saw a news story about a chocolate festival that had revitalised the small Tasmanian town of Latrobe.
"I thought 'why has no-one done that here. Why has no-one thought of this'," she said.
With the Mountains economy so reliant on tourism, and having taken a hit following the October 2013 bushfires, she thought a chocolate festival would be a great way to inject some dollars into the local market.
So, the Leura woman who has a background in community work, set about making it happen. She and two others have been working voluntarily on a part-time basis since September to see the festival become a reality.
Ms Jackson is no stranger to seeing a need for something and filling it. In 1986 she produced the first community information guide to the Blue Mountains.
"I love our community. I'm an information activist," she said with a laugh.
She hopes the festival will become an annual event, dependent on how this one pans out.
But judging by the attention it's attracted on social media, it'll be around for the long haul.
In October Ms Jackson launched the Blue Mountains Chocolate Festival on Facebook, and just a fortnight ago began posting more frequently. In just a week 10,000 people had said they would be attending the festival, and that number is growing steadily.
"It's beautifully fallen into place," Ms Jackson said.
"I want people to know the Blue Mountains is a beautiful chocolate destination."
The chocolate lover plans to indulge in a Mexican chocolate churro over the weekend and a chocolate martini, but she's most passionate about free trade chocolate using organic ingredients.
For the full festival program visit: bluemountainschocolatefestival.com.au and find them on Facebook.