Scenic World is inviting visitors from near and far to celebrate Lunar New Year with a range of exciting activities on the agenda to usher in the Year of the Dog.
Scenic World’s front plaza will be a hive of activity from February 16 – March 4 as the main forecourt is transformed into a vibrant table tennis arena for the annual Scenic World Ping Pong Pro tournament.
Visitors can test their reflexes daily from 11am to 2pm as staff and visitors of all ages hone their ping pong skills before venturing into the rainforest via the world’s steepest railway.
Traditional lion dancing artists will return to Scenic World on February 24 to showcase their talents in an acrobatic performance that will leave a lasting impression with choreographed stunts, drums, cymbals and more.
Guests can also treat their tastebuds to sticky char siu beef ribs in the Eats270 restaurant, and the kids can take home their very own balloon dog animal, crafted by talented Scenic World staff.
Scenic World chief marketing officer Amanda Byrne said the action packed line-up was a vibrant way to join the celebrations with many countries across the globe which recognise Lunar New Year as a tribute to good fortune, health and happiness.
“We’re excited to welcome in the Year of the Dog with festivities that give our valued guests of all ages a chance to have some fun and gain an insight into the rich traditional culture of the many Asian cultures which celebrate Lunar New Year,” she said.
Asia remains a key market for Scenic World, led by China which has seen a 50 per cent increase in visitor numbers since 2013-14. Visitation from Korea has also increased more than 50 per cent over the past three years, while Indonesia and Malaysia have both seen strong growth with 71 per cent and 63 per cent respectively over the same period.
The increases follow a targeted marketing push to attract visitors from Asia, including the appointment of a dedicated sales agent in Shanghai, alongside an extensive visiting media program and a continued focus on building Scenic World’s social media reach in key markets.
