The Blue Mountains will be beamed to more than one million television viewers across the United Kingdom, following a visit on the weekend by ITV.
The award-winning, popular daytime show, This Morning was visiting as part of a $200,000 prize competition for their viewers.
NSW Trade, Tourism and Major Events minister, Stuart Ayres said the region was “delighted to be featured on this ITV program, an initiative secured through our tourism and major events agency Destination NSW, highlighting one of Australia’s most spectacular natural parks to a mass international audience”.
“In the year ending June 2016, the Blue Mountains welcomed 21,100 visitors from the UK, a 10 per cent increase on the previous year. These visitors stayed nearly 75,000 nights or an average length of stay of 3.6 nights per visitor.
“Home to the Three Sisters, Scenic World and Wentworth Falls, the world heritage-listed Blue Mountains boasts world-class accommodation and breathtaking scenery and is extremely important to the NSW visitor economy due to the region’s close proximity to Sydney and its year-round appeal,” Mr Ayres said.
The NSW government through Destination NSW, supports many Mountains events including The Roaring 20s Festival and Sculpture at Scenic World in Katoomba. Ultra Trail Australia is another Destination NSW supported event. It features a 100km trail running course and has become among the most revered endurance events in Australia.
