For local business owners, digital marketing is more important than ever. Customers are increasingly turning away from big brands to the people around them and they want to interact in a heartbeat on their smartphone.
Enter the concept of the micro-moment: potential customers want to know, to do, to go and to buy in an instant. Digital business owners must be able to serve their customers or client in that moment.
A group of business owners recently attended a Springwood seminar led by Fairfax Marketing Services about how they can make the most of this new trend.
Angela Zadro-Jones from Awen Natural Therapies in Leura was hoping to find more ideas about her own digital marketing.
“What I’ve learned is that I am doing what I need to do and I think I’m doing it quite well, but they [Fairfax Marketing Services] are going to give me a digital health check-up to make sure there’s nothing that I’ve missed,” she said.