It seems "haters gonna hate" on global superstar Taylor Swift's decision to perform at the race that stops the nation, with animal activists asking her to cancel.
It was on Thursday announced that the ten-time Grammy Award-winner will sing two of her hits from her latest album Lover, in the mounting yard at the Lexus Melbourne Cup Day on November 5.
"I can't wait to come to Melbourne, and I can't wait to come to the Melbourne Cup," she told the Herald Sun.
"I've heard so much about the race."
But the Coalition For The Protection of Racehorses has been quick off the mark with a campaign to ask Swift to say #NupToTheCup on social media.
"Taylor Swift has put money before compassion by agreeing to perform at the 2019 Melbourne Cup," the group posted online in the wake of the announcement.
"Horses are being killed for gambling profits and entertainment. If Taylor Swift cares at all about other animals the way she appears to care about cats, she will cancel her show and make a strong statement that animal abuse is unacceptable."
Yet VRC chief executive officer Neil Wilson said the club was thrilled to have Swift at Flemington ahead of the $8 million race.
"To think you can come to Flemington and watch not only the race that stops a nation but see one of the world's biggest - if not the biggest - entertainer perform for the cost of a general admission ticket is phenomenal," Mr Wilson said.
Lover is Australia's highest-selling album for the year and has generated more than one billion streams in the country already.
The performance will be Swift's only public appearance while in Australia.
Australian Associated Press