Blue Mountains mayor Mark Greenhill has encouraged visitors to support Blue Mountains businesses during the bushfire period.
With metropolitan media coverage often not specifying business centres are not threatened by the fires, some visitors choose to stay away.
Kerry Mulford at the Conservation Hut in Wentworth Falls is one business struggling.
With all the nearby bushwalks closed because of the Ruined Castle fire, Ms Mulford is having to cut back the hours of her casual staff and reduce orders to local suppliers.
The mayor urged people to support local businesses if there is no immediate fire threat.
"Obviously visitors need to take notice of what emergency services are saying before visiting areas that may be impacted by fire. This is prudent and I encourage it," he said.
"[But] after consulting the relevant advisories and if the advice supports it, come and see us and back our local businesses.
"Our local businesses employ our community and sometimes they can do it tough at times like this."
Scenic World in Katoomba reopened on Saturday, December 7 after closing on December 2 due to the bushfire threat.
"As safety remains our number one priority, Scenic World rides will be running return trips only with Skyway East Station and boardwalks in the valley remaining closed until further notice. We are continuing to work closely with the RFS and NSW NPWS over the coming days," said a spokesman.