People know our brand as a household name and we have a solid reputation across the region
The team at Ray White Blackheath are expanding their Blue Mountains reach with the opening of a second office in nearby Katoomba.
Experienced business owner and principal Alan Gregory said the Upper Blue Mountains were becoming one very strong marketplace from Wentworth Falls to Hartley.
"We have been based in Blackheath for more than 20 years and the move to expand into Katoomba seemed the natural decision," Mr Gregory said.
"We are fully staffed up with our Katoomba sales specialist Chris le Roux, Katina Allport and Peter Torok and Sue-Ellen Oxenbould heading up our Property Management team.
"We are looking forward to helping you with your property needs.
"I see the opportunity in Katoomba to really grow. We have a great location that is very visible in the main street."
Mr Gregory said Katoomba had always been attractive as a weekender locale for Sydneysiders but now many buyers were moving to the Blue Mountains as their work arrangements became more flexible.
"Katoomba is going through a transition and it's becoming very sought after," he said. "There's a new craft brewery and a fantastic new public library and gallery space.
"The iconic Carrington Hotel now includes Carrington Cellars and Echo Point has just had a major upgrade.
"We have been established in the Upper Mountains for many years, so for us this is an expansion.
"At Ray White we are certainly not the new kid on the block and our second office shows we have a true commitment to providing a service to the area."
Mr Gregory said Ray White's high standard of customer service was their hallmark. "People know our brand as a household name and we have a solid reputation across the region," he said.
Ray White NSW CEO Andrew McCulloch said the expansion from Blackheath to Katoomba was "a natural move for Alan Gregory and the team".
"An opportunity arose for Alan and we are delighted to see him seize it with both hands," Mr McCulloch said.
"We promise to support him with his future ambitions in the world famous Blue Mountains.
"Some of Australia's most dazzling natural attractions can be seen in this jaw-droppingly beautiful region."