An imaginative play couch that will bring joy to parents and children alike

There is no end to the limits of imaginative play time your children will enjoy in their Possum Play couch.
There is no end to the limits of imaginative play time your children will enjoy in their Possum Play couch.

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Are rainy days driving you and your family insane? If your children's energy levels are through the roof and you are struggling to keep them occupied, here is a fabulous way to help them be creative and burn up excess energy.

Possum Play is the new Aussie start-up behind the ultimate kids play couch and it's receiving rave reviews.

Part furniture, part toy, full-on fun,the Possum Play Couch is the perfect addition to the open-ended, screen-free play lineup Australian homes have been waiting for.

This play couch began taking Australia by storm since last Christmas when it featured big under many Christmas trees. The story behind this delightful answer to less screen time and boredom was partly born from lengthy lockdowns and partly from own childhood memories of the two innovative founders.

Possum Play Couch was co-founded by two besties with a shared love for imaginative play and a background in building businesses all over the world, Giorgia Rossi and Renee Cizel grew up destroying their childhood couches.

In 2020, when Renee became a new mum they started searching for a way to recreate the magic moments of creative play from their own childhoods. They realised that the play couch was the missing ingredient Australian families needed in their indoor play lineup, and The Possum was born.

Launched during lockdown in 2021 the Possum Play Couch sold out six times last year and was the absolute hottest kids gift for Christmas.

The Possum Play Couch encourages imaginative indoor play without turning the house upside down in the process has been a challenge for parents across the country for decades.

Having navigated extended lockdowns in 2020 and 2021, keeping the kids entertained at home (without resorting to screens) has never been a bigger priority for Aussie parents.... and that's where The Possum comes in.

Parents across the country have rated their Possum Play Couches with five stars and rave reviews including:

"We absolutely LOVE our possum play couches, with four little kids we decided to get two. They are used every single day by everyone and are so much fun, so versatile and we are loving watching the kids be so creative. Definitely a game changer, no more couch pillows and blankets being dragged around the house. Love them very much, such good value and exceptional quality. Highly recommended" - Alicia

"This couch has been well worth it. Not only is it a massive hit for the kids to watch television on or make cubbies but I also sneak away and chill out on it. We also use it for sleepovers in the lounge. The staff were unreal to deal with. I'm so happy with our play couch"- Jessica

"Perfect. Loved it. My son loves it. I've had friends asking me where to get it and they cannot wait for theirs. It's not just for kids but for us adults. Don't need to worry about the kids pulling apart the couch anymore. They can build so many things from a rockstar stage, race car, tent and many more." - Kylie

The Possum is a play couch made to live in the lounge and play rooms across Australia and designed to provide families with hours of everyday play.

It's built from six-pieces of CertiPUR-US® certified foam (that's foam-speak for the best quality foam, free from heavy metals and toxic nasties), with no sharp edges or hard corners to cause any unwanted scratches or bumps.

Possum Play Couch covers are made from brushed microsuede that meets the OEKO-TEX® Standard 100 certification, chosen for being both highly durable and super soft and smooth to the touch. The microsuede covers are stain resistant and most spills can be cleaned with a damp cloth, but each cover is also removable and machine washable, so the Possum looking fresh after little hands have touched it, is a breeze.

IN a range of colours to suit your decor and a myriad of ways to create a fortress, car or hideaway, the Possum Play couch will look good in any home.

IN a range of colours to suit your decor and a myriad of ways to create a fortress, car or hideaway, the Possum Play couch will look good in any home.

Designed to let children's imaginations run wild, the Possum's easily movable cushions can be configured into an infinite number of arrangements.

Each piece can be easily lifted overhead, yet is sturdy enough to transform into slides, forts, reading nooks, sleepover beds or whatever your little ones dream up. The Possum provides the backdrop to hours of imaginative play, encouraging children to dream up scenarios and builds, and then acting as the ultimate prop to bring these visions to life.

While kids go crazy for The Possum, its creators have carefully designed the play couch with features that also have parents swooning.

Burn up energy and keep the little ones playing for hours on their Possum Play couch. Photos: Supplied

Burn up energy and keep the little ones playing for hours on their Possum Play couch. Photos: Supplied

The Possum saves space, taking the place of dozens of small (often plastic) toys, and provides an enduring play option that grows with your children: it is just as loved by 10 month olds as it is by 10 year olds.

Parents can feel great about providing a screen-free way to keep the kids entertained indoors, and burning up their energy without having to sacrifice the adult couch in the process. Best of all, when you purchase a Possum you know you're giving other families a helping hand. Possum Play has partnered with The Smith Family and donates a percentage of proceeds from every sale to support Aussie families in need.

There are eight Possum Play Couch colours to choose from, guaranteed to suit every home and allow The Possum to live happily in shared spares, including:

  • Sharky: a cool concrete grey inspired by afternoon storms and schools of nurse sharks
  • Peanut: a blend of nutty hues inspired by caramel, lattes and barley, this toffee tone complements any interior.
  • Forest: a deep, dark, Amazon-inspired green that will look as good in your living space as it will in the kids' rooms.
  • Sailor: a classic navy blue inspired by vast oceans and inky night skies filled with stars
  • Hibiscus: a rusty rose pink inspired by flamingoes, sunsets, musk sticks, and (of course) hibiscus flowers
  • Iceberg: a clean and crisp pale blue, inspired by the time our founders spent as little ones with their heads in the clouds.
  • Sunshine: a happy, vibrant yellow inspired by the beaming sunshine of lunchtime beach trips
  • Babycino: a cool, light beige inspired by warm weather things: coconuts, sandcastles and vanilla milk shakes
No matter how your children use their Possum Play Couch, it will keep them away from screen time and using their creative brains.

No matter how your children use their Possum Play Couch, it will keep them away from screen time and using their creative brains.

Possum Play has also launched a collection of shapes and expansion packs to increase the fun and add to the exciting builds the Play Couch can create.

Possum Play offers speedy dispatch Australia-wide with next business day dispatch for in stock items.

To find out more about Possum Play and shop Australia's ultimate kids play couch, head to Possum Play's website.

It's safe, durable, washable and just as lovable as the children who love them.

It's safe, durable, washable and just as lovable as the children who love them.

This story Possum Play keeps screen time to a minimum first appeared on The Canberra Times.