Building the data to help investors direct their money, and shape the world

By Andrew Leigh
April 3 2024 - 5:30am

Consumers and investors have long understood that what they buy, and the investment decisions they make, have the power to influence social, economic, and environmental challenges. As far back as the 1700s, John Wesley advised his congregants against "any sinful trade". When the Methodist Church began investing in the stock market at the turn of the 20th century, it avoided companies involved in alcohol and gambling. When investors saw the destruction of the Vietnam War in the 1970s, they created the first ethical fund - the Pax World Fund - so they could avoid investing in weapons and weapons manufacturers.

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